The words on your site, your customer emails and direct mail are your sales force. They generate your leads and close your sales. They keep the lights on, swell your bank account and propel your growth.
They are also your first handshake with a new visitor. The honest look in the eye that tells them they'll be looked after, that they are in the right place.
Your copy is a vital part your customer-service team. Answering questions, soothing anxieties and resolving problems that might otherwise turn them away.
Your copy shows you care and generates bountiful goodwill that translates into repeat business and referrals.
If your customer-facing words are doing their job, they are your rainmakers, your growth engine and your biggest marketing asset.
If they are not
doing their job...
...they are as damaging as revenue-wrecking employees, squandering your money, wasting your best growth opportunities and trashing your brand. They are not only costing you money, they are sending your best leads and returning customers to your competitors.
The good news is, the turn around from bad to great copy is relatively quick and straightforward, and perhaps the highest ROI investment you'll every make in your business.
I specialize in finding those leaks and telling you how to plug them before more money flies out the door.
Here are the seven major leaks I use to audit your site...