Is your website silently sabotaging your lead generation and sales?

There are seven ways your website copy could be punching revenue holes in your business right now. Fixing even one is an instant win.

Every customer-facing word on your site is either making or costing you money, or worse! Stuffing your cash into your competitors' pockets. Here's why...

The words on your site, your customer emails and direct mail are your sales force. They generate your leads and close your sales. They keep the lights on, swell your bank account and propel your growth.

They are also your first handshake with a new visitor. The honest look in the eye that tells them they'll be looked after, that they are in the right place.

Your copy is a vital part your customer-service team. Answering questions, soothing anxieties and resolving problems that might otherwise turn them away. 

Your copy shows you care and generates bountiful goodwill that translates into repeat business and referrals.

If your customer-facing words are doing their job, they are your rainmakers, your growth engine and your biggest marketing asset.

If they are not doing their job...

...they are as damaging as revenue-wrecking employees, squandering your money, wasting your best growth opportunities and trashing your brand. They are not only costing you money, they are sending your best leads and returning customers to your competitors. 

The good news is, the turn around from bad to great copy is relatively quick and straightforward, and perhaps the highest ROI investment you'll every make in your business. 

I specialize in finding those leaks and telling you how to plug them before more money flies out the door. 

Here are the seven major leaks I use to audit your site...

The seven health-check questions your site must pass with flying colors...

Does your handshake message create an instant need to know more?

Your visitors are focused and ruthless. They will decide in seconds if you are a candidate for their money. If the first message they see doesn't match the conversation in their head or grab their cusisoty, they're gone.

Are you soothing your visitors' inner skeptic?

Your visitors will always have doubts about their purchase. These result in higher bounce rates and abandoned carts. Your copy must smooth every customer friction point before they'll give you their credit-card details. Great copy turns those moments of friction into additional confidence boosters, creating buyer momentum and increasing your sales. 

Have you built buyer-ready trust?

You need to make TWO sales. Your offer and you! We buy from people we trust and your visitors will unconsciously look for reasons NOT to trust you. You must reassure with cast-iron credibility proofs. 

Do you have an irresistible offer?

If you have qualified traffic or a nurtured list, then a well-crafted offer will nearly sell itself. But that offer is more than the physical thing or service you are selling! Your offer has many dimensions and you must reveal them all so their collective value becomes uniquely appealing to your visitor. 

Are you selling or offering?

Too many business offer instead of sell. It's passive and incredibly risky. Don't expect your visitors to get excited about what you're selling unless they see you are too!

Is your visitor-to-client journey crystal clear (or are your visitors left to hack through a jungle of muddled options on their own)?

Every page should have clear, and preferably just one, action want your visitor to take next. The only exception is your homepage, but even that must have a very clear and obvious purpose. Does your site have clear and progressive Buyer Action Steps that ultimately lead to sales?

Are you a pleasure to shop with? 

How usable is your site? How easy is it for a new visitor to understand it and find what they want? Is your language clear and precise? Can your visitors find help within 60 seconds? Does your copy sound like you or an instruction manual? In other words, is your site a poorly-staffed, disorganized discount warehouse? Or a welcoming, thoughtfully-laid-out store where clients will want to spend money?   

Your Website Health Check

Have an expert-eye, fresh and unbiased, analyze your copy for actionable feedback to plug leaks and boost sales. 

Even if your site is costing you money right now, the turn around can be remarkably quick. 

Most sites suffer from at least one major leak and several small ones. To an expert eye, they are easily identifiable and fixing them can make a big difference to your revenue. 

Yes, you'll get some copy suggestions (and other questions you might have)...

From the time you pay, it usually takes about a week to get your audit back.

Yes, I'll include some actual copy recommendations you can use right away.

You'll have a professional transcript delivered along with the recording. This means you can highlight comments as you watch. (Much easier than taking notes.)

There is no obligation to use me as your copywriter after the audit. I'll make as many recommendations as I can so your in-house team can act right away.

If you want a wider audit than three pages, just let me know in the form at the bottom of this page and I'll give you a quote.

SINGLE-PAGE 
COPY-HEALTH AUDIT

$497*

*I price in USD, but I invoice EU clients in Euro and UK clients in GBP.

20 minute video review of your chosen page
Pre-audit diagnostic deep-dive questionnaire
Message-matching analysis
Credibility and Proof sweep
Offer-Impact analysis 
Friction-reducers audit
Closing Power Score
Call To Action analysis
Usability Score
Sample Copy Recommendations
Professional transcript of the review
20-minute ZOOM follow-up call to ask any questions
Items, such as Offer or Closing Power Score, can only be audited if they are on the page submitted or relevant to that page.

THREE-PAGE 
COPY-HEALTH AUDIT

$997*

*I price in USD, but I invoice EU clients in Euro and UK clients in GBP.

60 minute video review of your chosen page
Pre-audit diagnostic deep-dive questionnaire
Message-matching analysis
Credibility and Proof sweep
Offer-Impact analysis 
Friction-reducers audit
Closing Power Score
Call To Action analysis
Usability Score
Sample Copy Recommendations
Professional transcript of the review
30-minute ZOOM follow-up call to ask any questions
Items, such as Offer or Closing Power score, can only be audited if they are on the page submitted or relevant to that page.

Your Three-Step Audit

1. Submit your request. I'll look at your pages and, if I think I can help you, I'll send you an invoice to book your audit.
2. Pay the invoice and I'll send you your pre-audit deep-dive questionnaire. Fill it out and hit send.    
3. I'll carry out your audit and we'll schedule our follow-up call where you can ask me questions.    


Request your Copy-Health Audit now...

Use the form below and list the pages you'd like me to look at. For a single-page audit, list just one page. For a three-page audit, list three pages. 

I'll have a quick look at your pages and get back to you saying if I think I can offer value and how long it will take to deliver. I'll also explain your next-steps and your payment options.



None of your information is stored on this site and you will not be added to any mailing list. This just sends me an email.

There is no obligation or commitment to purchase an audit by filling out this form. If I believe I can help you, I will send you details for payment. You can then decide if you want to go ahead and book your audit.
I reserve the right to refuse any request for sites or content I find objectionable. This is a personal assessment, but if you're selling pillow cases with eye holes, we're not a fit.  

Melrose Marketing Limited
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