The words your clients read about you will determine how they see and understand your value. That will determine the future of your business.
The right clients mean a vibrant, dynamic business that makes Monday mornings a joy. Your business’s future hinges on your ability to attract, nurture and sign those clients.
That comes down to delivering the right value messages to the right people at the right time, from first contact all the way to signing with you.
It’s my job to give you the strategy and words that make that happen.
For established coaching businesses looking to attract marquee clients to grow to the next level
Already have a six-figure business or mid-revenue boutique firm? Ready to work with higher-tier clients? And reposition as a the leader in your niche?
Custom solutions for your client-acquisition and brand building.
Sometimes all you need are expert eyes and someone to tell you what’s next
You don’t always need a full project but you might need outside eyes on a problem (or opportunity). Someone who knows the right questions to ask.
From strategy to nuts-and-bolts solutions, your answer might be 60 minutes away.
“Hand on heart, Paul’s who you want to work with if you’re a coach or consultant who wants to build a thriving business.”
I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.
It wasn’t just his copy, which was damn good (I am a successful professional copywriter and copy chief – in the position to judge), it was his business savvy.
Paul has a deep understanding of marketing strategy. He knows how real businesses run. What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.”
I love having Paul “in my back pocket.” I’m a seasoned business owner (six successful businesses over 3+ decades), but I ping Paul regularly to troubleshoot and/or brainstorm with me. His is the brain I want on my business (and being around all these years, I have plenty of choice).
If you’re ambitious, hands on and would love someone easy to work with, trustworthy, smart as a whip and über reliable? Paul’s your guy.
AMY POSNER
Founder – AP Business-Development Coaching
Hello there
I’m Paul Melrose, a copywriter and client-acquisition specialist for business coaches and trainers.
Like you, I sell my expertise for a living. Like you, I want to build a thriving, reliable and personally-rewarding business.
And to paraphrase Zig Ziglar, the best way to get what I want is to help you get what you want. That’s why I started melroseCopy.
This is me turning up to make sure you have everything you need to attract, engage and sign the very best clients for your business. Whether you’re starting out or already have a healthy six or seven-figure operation.
If you’d like a risk-free way to see how much value I can bring to your business, there’s a new client offer on my Copy Audit Challenge.
Conversion Copy Trained and
Direct Response Certified
I’ve been lucky enough to have learned directly from some of the biggest names in copywriting and marketing including Joanna Wiebe, Brian Kurtz, David Deutsch, and Sandy Franks.
I’ve also taken courses and training by Seth Godin, Dan Kennedy, Clayton Makepeace, John Forde, Joe Schriefer and Ryan McGrath, Bob Bly, Chris Do, Blair Enns, Todd Brown, and André Chaperon and Shawn Twing.
That education sits on top of a psychology degree, a masters in e-learning, and a teaching certification from Cambridge University.
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.”
Laura McInerney
CEO & Co-Founder of Teacher Tapp/ Education Columnist for The Guardian, UK
How I write your copy (and deliver your clients)
Copywriting is about understanding what your ideal client needs to know, understand and believe about you and your offer before they’ll book that first call.
To do that, you need these three elements…
1. Positioning Power
What is it about you that will make your future clients want you more than anyone else. That’s positioning. It works for Apple and I’ll make work for you.
Positioning is remarkable powerful when used well. It’s how a new coach can compete directly with superstars and independents go head-to-head with the biggest fish.
Our work together begins by discovering your Positioning Power.
Become a category of one
Compete directly with top competitors
Attract and intrigue big-name clients
Add a new layer of value to working with you
Replace guesswork and pot shots with purpose and clarity
Always know whats next and why
No more shiny-object syndrome
2. Strategic CERTAINTY
Once your position is dialed in, we create your strategy.
This is how you’ll attract, engage and sign those next-level clients.
It’s the blueprint that replaces all that marketing guesswork and hope with direction and clarity.
3. Copy that converts
Direct response/conversion copywriting is far more than words. It’s is how your strategy comes to life. It connects all the dots and creates a system to attract, engage and convert curious leads into great-fit clients.
But above all, copy is the fullest expression of who you are, who you are for and the full value you bring to the table. It delivers the right message to the right person at the right time. It creates clients.
A system that creates your clients
Expresses the full value you deliver
A clear and complete conversion pathway from visitors to clients
Plug your business into a professional copywriting service built around your needs
It’s your job as a coach to deliver an exceptional service to your clients. That’s your domain of expertise. Mine is helping you find and win those clients.
And you don’t need complicated solutions to make that happen.
I create simple and effective marketing you can run yourself. No black box setups or back-door retainer deals needed.
This is copywriting built around what you need to grow your business on your terms.
New client offer…
what’s your website hiding from you?
Is it massively underselling what you offer?
Does it leave your hard-found leads feeling ‘meh’?
And is there hidden treasure buried in the pages that would completely change how your visitors see and value you?
My bet is yes. And I want to prove it to you.
Most websites underperform. And you don’t need Google Analytics or fancy page metrics to tell you that. It’s about how many great clients are knocking at your door.
Because if you have a good service and your ideal leads are not converting on your site, your site is costing you money.
That’s what I want to fix.
Hire me to audit your site and I’ll hand you an action list of changes you can make yourself to immediately plug leaks and boost your perceived value. And I’ll do it for a fraction of my regular project fees.
Here’s what you’ll get when you book your Copy Audit…
Pre-audit interview to build a full picture of what you need your site to achieve for your business
A 30-45 minute consultation call to walk you through my findings and answer your questions
Video plus PDF of your site report
New copy suggestions for key sections of your site
A comprehensive Action List so you can plug leaks and boost conversions
And to make your choice completely risk-free… I’ll fully refund you if you aren’t 100% thrilled with your report.
N.B. This offer is only for coaches and consultants. That includes you if you sell your services as courses or training. This offer is not for copywriters or anyone in the lead generation business. Love you guys but you’re not my market.
It comes down to fit
Picking the right copywriter makes everything easier.
Exciting ideas emerge, there’s a whole new dynamic to your business, and you know someone who has your back is just a call away. It’s a relationship that can last years and profit your business enormously.
But there must be fit. Not just for expertise but on a personal level.
This might help you decide if you and I have that…
I have a website action audit offer for new clients. Book me and see exactly what it’s like to work together and the kind of value I can bring to your business.
If you go on to book a project within 30 days, I’ll fully refund your review fee. Or if you think the review wasn’t good value, I’ll refund you anyway.
This way you find out what it’s like to work with me 100% risk-free.
Click below to go to the offer page.
