The real reason you're in business...
Customer creation. That’s your business.
For sustainable and reliable growth. And a larger market share.
These customers are created through a process called conversion —transforming your visitors to perfect-fit, high-value clients.
This is the conversion that built Disney World.
This is the conversion that sees Apple fans lining up overnight to buy the latest iPhone.
This is the conversion that transformed Oprah from a morning talk show host to one of the most successful self-made women on the planet.
This is the conversion process that creates customers who...
...are happy to pay what you are worth because you took the time to understand them and meet them with the right message
...are proud to be associated with your brand because you communicated the value they needed to hear
...become your most valuable marketing asset because they love what you make for them and are eager to champion you
...drive your innovation and secure your future because they care about what you do next
...are as high value as they are a pleasure to serve because you have made their lives better and they will reward you for that
It's a conversion that begins the moment a visitor lands on your website or receives that first email from you.
And it will be seen directly in your most vital metrics...
Lower Customer Acquisition Costs (CAC)
Increased Customer Lifetime Value (CLV)
Increased Percentage of Loyal Customers
And ultimately more revenue, growth and a relationship with your customers that distinguishes you from your competition.
Because you are in the customer-creation business.
It’s what Apple does. It’s what Disney does. It's what Oprah does. And they hire Conversion Copywriters to do it.