Where you’re meant to be
Owning a business changes you.
You don’t see it when it’s happening but it’s like climbing a mountain. Your face is to the rock and you’re worried about your footing and not falling.
Then you look down and everything’s changed. You’re not the same person and the world looks very different.
I’ve made melroseCOPY to support you in that climb. To achieve something exceptional.
Because what’s the alternative? To grind it out for another five years and find out you’re in the same place?
This is what my custom projects are for. To reposition you for the future you want. To give you the strategy needed to grow. And the copy that brings it all together.
Want to know what a custom project would be like for you? I’m offering a free 30-45 minute Discovery Call to find out.
Here’s what you get for your time…
Me on a mountain in Poland. Mountains are my happy place.
Why you should copy a Mad Man
David Ogilvy, the inspiration for Mad Men and the most famous marketer of all time, was a 38-year-old outsider when he opened his agency on Madison Avenue.
“When I started, no one had heard of us. But we were airborne within six months and at record speed.
Within a year, he was the star of Madison Avenue.
How did we achieve that? By using my secret weapon.”
His secret weapon, his ‘first love’, was direct response marketing.
Positioning, strategy and messaging that attracted clients no new agency had any right to expect to work with.
They started with General Foods (Schweppes), Guinness and Wedgwood. Then came Shell, Rolls Royce and American Express.
But there’s one last piece of Ogilvy’s success. His business model.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
In short, he acquired the clients he needed to do remarkable work.
If delivering an exceptional service speaks to your ambition, then it’s my job to help you attract and sign the clients who will gladly pay you for that.
And I’ll do it using modern, 21st century, direct response marketing and copy.
Book an obligation-free 30-minute call and I’ll explain how…
“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.
He’s helped us optimize our prospect funnel by making clear how we can use marketing to attract those prospects who may want what we’re offering without cluttering our lists with those who won’t.
His perspective is that marketing shouldn’t simply return the maximum number of unqualified names, but rather actively encourage and qualify the right prospects while weeding out the wrong ones. This protects our time and attention.
Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.
Jim Hemphill – CEO, TriageMD – Financial Consultants
Level up with high-value projects
Yes, I can write your website, your emails and your ads. But it’s about much more than words.
This is how I’ll make a big impact in your business…
NEXT-level clients
More than ever, the clients you sign will be the making of you. From marquee names to reputation-making work. I’ll put together the plan and write the copy to that makes that happen.
new revenue centers
The biggest potential for growing your business is locked away in your head. I’ll take your expertise and translate that into Intellectual Property that drives entirely new revenue.
New offers
Every business needs to innovate. Your offers are that innovation. I’ll work with you to research, design and market new offers that excite existing clients and attract brand new ones.
What’s your first project?
The right project can move a lot of needles in your business. But where do you begin? Where can you make the biggest impact?
Your website? A new email sequence? Outreach material? Sales copy?
Maybe something more foundational. Like your positioning, your value proposition or your overall messaging strategy.
When you’re deep in your own business, it can be hard to know where to start.
To help you get clarity and understand your choices, I’d like to offer you a 30-minute Discovery Call. By the end of that call you’ll know…
– what projects you should prioritize
– if you’ve found a copywriter who’s a potential fit for your business
– opportunities you might not even be aware of
If you find our call valuable, we can talk a bit more. If not, you’ll certainly walk away with much more clarity around what’s next for you. A pretty good return for 30 minutes.
You can book your call right here. Obligation and pitch free.
the custom difference
What makes a custom project so different?
First, I’m not an agency and I’m not interested in pushing through projects as fast as possible. My reputation and business model is based on the quality of work I do for you.
Your project will have generous time windows for all major phases so I can do my best possible work for you. (If quick delivery is an issue for you, let me know and we’ll accommodate for that.)
The second difference is you.
The best copy expresses your full value and vision for your clients. That means I’ll be working closely with you to make sure who you are and your value are fully articulated.
Next is how well you’ll be looked after. Expect a business-class service with generous post-project support.
Finally, I want you to be as inspired by your copy as your future clients will be.
I want you to read what I write for you and say, Damn! I’d hire me. Because if you don’t feel that way, why should your clients?
My fees (and your other questions answered)
I’ll answer some of your questions here, but because you’ll have unique needs and queries, I suggest booking a call.
It’ll be very informal and good opportunity to meet and get to know each other. Plus, it’s the quickest way to see if I’m a possible fit for you.
You can book with the button below.
How much?
I’m not cheap but I’m not the most expensive. I charge in the same price range as other specialist copywriters. Expect high-four to low-five figures for a website or lead-generation project. That scales based on complexity.
What copy do you write?
I mostly write website, sales, lead magnets and email copy to get you more leads or sell your services. And all your copy comes with the necessary positioning and strategy to make it work. If there’s something you need that’s not covered here, book a call and I’ll see if I can help.
GUARANTEE?
There are too many variables in your business and in the world at large to guarantee results. What I can guarantee is best practices, the time needed for premium work, and superior client service. You also get three rounds of free revisions so you’re absolutely happy with the copy I write for you.
How long?
Projects vary, but as an example, a site might be 3 weeks of research and preparation and another 3 weeks for writing. Then comes the revision cycle. So, 6 weeks plus whatever revisions you request. I can deliver quicker if that’s a requirement and we can discuss that on our call.
Post-Project support
After we wrap your project, you’ll have direct access to me for 12 months. Smaller projects come with two, 60-minute consultation calls ($500 if you booked separately). Larger projects come with additional support.
your involvement
My process is built around a deep understanding you, your business and your service. I’ll need you to be available for several conversations and feedback as the project advances. If you’re crazy busy and just want someone to do the work without you, we’re not a good fit.
Why you’re my ideal client
As much as I’d love to work with people like Mel Robbins, Seth Godin or David C. Baker, they’re not my ideal clients. I want to be the copywriter who helps the next Robbins, Godin and Baker build their businesses.
This is the person I’m looking for. Someone who has imagined a remarkable future and is ready to set course to get there.
If that’s you, then you’re my ideal client and I want to do my best work on your behalf. But where do we start?
By simply saying hello and learning about each other.
So, I invite you to reach out. We’ll meet for a virtual coffee and a real chat. It might be the start of something we’ll both celebrate.