Lead Generation

The problem my financial-consultant client faced was how to reach out to leads who were years away from using their service. The solution was a Top-of-Mind Nurturing Campaign.

Business Development and IP

This coaching client hired me to help her grow her business from a one-to-one to a one-to-many model.

We opened up an entirely new market, developed a lead generation pipeline to attract very high-quality leads, and designed and have begun creating a new range of one-to-many information products.

This is an excellent example of a business development project that leverages your IP.

Single-Page Service Site

The client faced traditional skepticism over the effectiveness of her online service (Cognitive Behavioral Therapy). The solution was a single-service homepage using an approach called Chain of Beliefs.

Brand Messaging Playbook

Not every project is about writing a lot of copy. Sometimes it’s about creating the identity and core messaging behind your copy.

This client had three brands they wanted unified with a brand-messaging playbook they could use to create their own copy going forward. The key to doing that was in Voice of Client research.

Story-Powered Sales

(This email is from a time before I became a specialist for consultants and coaches but is a good example of the power of story.)

This client was selling bars of gold bullion. But when the only value bullion has is the market price, how do you persuade possible buyers that your gold is somehow more desirable than your competitors’?

The answer is to create new value with a story.