Your Clients Want More Than To Like You
Every quality lead will check you out on your website. The words they read decide if they book that first call or bounce to a competitor.
You could go with a traditional site. Traditional sites are polite. They put a lot of effort into helping your visitors understand who you are and what you offer.
They have Search Engine Optimization (SEO), good design and a great logo.
No doubt about it, they look good and have excellent manners. And that’s a great way to end up in the friend zone.
Because clients want more than nice and informative.
They need to want you.
They need to be inspired by who you are, wowed by your offer, and they need to be so confident that you are the perfect fit for them that your competitors fade into the distance.
Yes, you need a site. But not the one that works for your competitors. You need one of these…
A Client-Acquisition System (in Website Clothing)
Traditional Website
Conversion Website
Help visitors get to know who you are and what you do
Your online brochure and digital shopfront window
All are welcome to look around and explore
Helpful articles to showcase your expertise
An About page about you, your qualifications and your values
A description of your services and hiring options
An invitation to connect
A strategy to convert the right visitors into ready-to-hire clients
The heart of your lead-generation system
Messaging that is exclusively for your ideal leads
Articles with specific conversion roles
An About page that is about your leads and their needs
Offers so strong they would sell on a napkin
A compelling reason to hire you
Unapologetically best in class
Your clients’ journey, from first contact to signing with you is about conversions. From stranger, to curious lead to enthusiastic client.
It’s a like crossing a river using stepping stones. It’s your job to make sure the right stones are in the right place and that your leads know where to go next – and are highly motivated to do so.
That’s what Conversion Websites, built on direct-response principles, do so brilliantly (and what regular sites so badly).
Conversion sites understand your leads’ needs and wants and have a process to express those in the language they need to hear.
They know your future client’s unspoken doubts and reservations and transform those into compelling reasons to say, yes!
They know exactly what assets you need ready to nudge ready-to-sign clients to booking that first call.
And one more thing…
They position you as the perfect-fit, category of one answer to their problems.
Your all day, every week, never-quits, client-winning website
This is how Conversion Website’s do what they do so well…
Exceptional fit
How should your most valuable leads feel when they read your site? That you fit them like a glove. That no one else understands them as well or offers a service more matched to their needs.
A clear and proven process
Your clients are not found, they are created. A conversion site knows how to do that. It knows the steps your leads must take and the order to put them in.
Inspire confidence
Every lead arrives on your site with doubts. The conversion process flips the script and transforms doubt into confidence. And confident leads sign contracts.
The perfect copy
Direct Response is the undisputed champion for building a business that sells expertise. Just Ask Tim Ferris, Maria Forleo, Alex and Leila Hormozi, Amy Porterfield, Mel Robbins, John Maxwell or Jay Abraham. And everyone else.
Offers that astonish
It’s not enough to offer a service. Offer your buyers so much unexpected value that your cannot be compared to any of the alternatives. With offers they simply can’t say no to.
A category of one
For the right lead, you’ll go from a maybe to there’s no other choice. Your positioning, your value proposition and your offer will transform you into a category of one.
Copy AI could never write
I write your copy. Not AI and I never subcontract.
AI is useful for brainstorming and summarizing research, but not for copy. It’s artificial sweetener and people can tell. And it’s definitely not good enough to trust with the future of your business.
Also, I like and respect my clients too much to ask them to pay for work done by a junior. Besides, I love what I do. I want to write your copy.
When you hire me, I’m your copywriter.
Ginger “Copy Sister” Rutz
The $100 Million Copy Editor
“My brother was Jim Rutz. If you haven’t heard of him, you’ve definitely read his copy.
He was one of the highest-paid and most successful copywriters who ever lived and I was his long-time copy editor.
A while back I meet this kid, Paul Melrose, through Brian Kurtz. We get talking and he offers to write my website, and I, in turn, offer to copy-edit some of his work as I did for my brother.
After the call, I go to his website to check out his copy. Pow! … Jim Rutz incarnate, sans the corny Rutz jokes!
If you want the brilliance and vibrancy of Jim Rutz in your copy, you must engage Paul Melrose.”
Expert Copy. Less the sticker shock
It makes sense to hire an expert, right? Your clients certainly feel that way.
But hiring a specialist copywriter can easily start at low five figures. That’s a big spend for a new coaching and consulting practice.
But that doesn’t mean you’re stuck with Fiverr or AI.
I’ve created a streamlined version of my custom projects and adapted it for your needs and budget.
It’s focused on helping early-growth consulting and coaching businesses get to a comfortable $150k a year in revenue.
And it’ll cost you a lot less than typical custom projects.
Your Conversion Website
For Coaches and Consultants who want to build thriving and reliable six-figure business
Homepage copy
Service page (max two offers) copy
About page copy
Contact page copy
Thank-you page copy
404 custom message page copy
Your business tag line and mission statement
Your Founder’s Story
Your business’ Unique Value Proposition
Your Avatar Profile
Offer Optimization (on two services)
Essentials + Linkedin Lead-Generation funnel
Perfect if…
You need a lead-generation system plus the site to convert those leads to clients
Homepage copy
Service page (max two offers) copy
About page copy
Contact page copy
Thank-you page copy
404 custom message page copy
Your business tag line and mission statement
Your Founder’s Story
Your business’ Unique Value Proposition
Your Avatar Profile
Offer Optimization (on two services)
Lead-Generation Project
An additional project alongside the website I’ll write for you
A custom plan for least one source of quality leads
Lead-generation funnel design
Your lead-magnet written for you
Landing page for your lead-magnet
Linkedin optimization + strategy
Make LinkedIn part of your lead-generation strategy
Your LinkedIn profile page
Lead-magnet copy for your Features section
60-minute tutorial session
You also get…
Free Revisions
To make sure you get the copy you need, your project will include two rounds of free edits at no extra cost. And each round will have a generous two-week window.
Professional Proofreader
There is no way I would publish anything on my site or yours without having it professionally proofread. By a human. The final copy I write for you will be proofread by my proofreader.
Post-Project Support
I want to make sure you have the support you need to make the most of your site. Once your project is finished, you’ll have two follow-up support calls in the following 12 months.
Client Portal
You’ll have a private client portal on my site so you’ll always be able to find the copy I write for you right away (instead of searching through files and email).
Pricing
Dr. Dominika Farley, Cognitive Behavioral Therapist
“I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client. It was a great deal of work and he did it very efficiently.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any professional or business.”
‘When can we start and how long will it take?’
Your questions Answered…
How long will my project take?
A minimum of four weeks once work starts and a maximum of six, depending on the revision cycle.
When can I get started?
I only working on one or two projects at a time. Booking early is recommended.
Do you use AI to write my copy?
No. AI is great at a lot of things but not writing good copy. And I don’t subcontract out your work either. I’m your copywriter. No one else.
How will my project be different from your custom work?
Short answer: time.
It takes longer to scope, design, research, write and revise a custom project. By offering you a fixed-price, fixed-deliverables service, I can keep the price down.
Can you write in my voice?
I write for clients who have distinctive voices and it’s pretty easy for them to tweak what I write and add their signature flourishes. But I don’t specialize in personality copy.
We’ll agree on the tone of your copy before I actually write or I’ll write to you brand guidelines.
What if I need something not in your website bundles?
Go to my Contact page and email me.
Tell me what you need and your budget. I’ll do my best to help.
Get your info pack
I’ve put together a short Information Pack that explains how your site will be made, how long it will take and the fee structure. Use the form below this image to get it…
Your Next Step
Want to know if this is the right investment for your business?
Book a Discovery Call.
Your call is obligation free, lasts about 20 minutes and is the quickest way for you to make a decision on whether this is for you. That’s a pretty efficient use of your time.
Also, you’ll be able to book your project in sooner.
Click below to book your call. Zero obligations or expectations.
(A 20-minute chat to see if this is a good fit for you. With Zero expectations or obligations.)
