Your future clients need to truly see and understand the impact you can have on their lives. That’s the copy I’m going to write for you.
If your potential clients knew what you know about how you can help them, you’d be booked into next year. So let’s tell them…
They’ll hire you when they feel it
Hiring coaches and consultants like you is essential to my business. I wouldn’t even be writing this if I hadn’t hired my business development coach. But not everyone thinks that way.
I want to change that.
I want people banging on your door to hire you. I want them excited about what you mean for their future.
That happens when you go beyond educating them about your offers. It’s more than letting them know who you are and why you’re so perfectly qualified for what they need. It’s about inspiring them to take that next step. They feel it in their bones: they need to hire you.
I’ll do that for you by writing copy so good you’ll want to hire yourself.
That’s not ordinary writing. Here’s the reason copywriting is so effective…
What you see is so not what you get
Your clients will hire you because they’re certain you’re the expert they need and want.
That you’ll fully deliver on your promise.
That they’re in safe hands.
Because confident and enthusiastic clients buy and refer more. They’re on board with your process, see your fees as offering exceptional value, and they look for opportunities to work with you again and again.
Copy that creates that level of confidence is a bit like an iceberg. There are the words your clients read but the magic happens below the surface.
The 150 years of experience and expertise behind your copy
Your Brand
Clients pay for your service but the hire you. It’s your name on the door. All you copy begins with a full articulation of the values and strengths you bring to the table.
Your Strategy
Copy without strategy is throwing money on a fire. Before a word is written, your messaging strategy is laid out. To attract, engage and sign your most important clients.
Your Clients
Everyone has an ideal client. I’ll discover the secret language they use to talk about their most important needs and wants. If you speak the same language, they know you are for them.
Your Value Proposition
Your value proposition is the yes or no moment all new leads will judge you by. It tells them if you are for them. If you relevant. And if you bring something special to the table.
Conversion Process
Leads are found. Clients are made. A conversion process knows how to do that. It understand the individual steps your leads must take and what order to put them in.
Inspire Confidence
Every lead arrives on your site with doubts. The conversion process flips the script and transforms doubt into confidence. And confident leads sign contracts.
Best-in-class copy
Direct Response is the undisputed champion for building a business that sells expertise.
Just Ask Tim Ferris, Maria Forleo, Alex and Leila Hormozi, Amy Porterfield, Mel Robbins, John Maxwell or Jay Abraham. And everyone else.
Offers that astonish
It’s not enough to offer a service. Present your buyers with so much unexpected value that they simply can’t say no. Offer that make your competitors shiver.
A category of one
For the right lead, there’s no other choice. Your positioning, your value proposition and your offer will transform you into a category of one.
That’s Direct Response Copy
The rigor and precision of a courtroom argument. In the language of a kitchen-table conversation
The change we choose to make
In 2023, I made a decision to work exclusively with coaches and consultants. Specifically, those who want their business to be about more than just the money (but that’s nice too). It’s about the change we choose to make and doing something that’s actually worth who we are.
That decision reconnected me with who I’ve always been. Someone who made a living from my expertise and thrived when there was an opportunity to excel. Here’s my highlight reel:
- 20 years as a teacher, teacher trainer and course designer. I also worked as an education consultant to second and third-level institutes across Europe. I know from experience what it’s like to coach and consult, from individuals to regional governments.
- A first-class honors bachelor’s degree in psychology (summa cum laude equivalent) and a master’s degree in e-learning. That’s years of academic work on how people think and make decisions.
- For about two years, I was a researcher on Robert Redford’s’ official biography. I also worked for a market research company running their research teams. Research is the secret sauce behind all great copy.
On a more personal note, I’ve lived in London, Poland and now I’m back home in Dublin, Ireland.
I married way out of my league and we have a son I adore. Being a dad is the absolute best. (And writing your copy, too, of course.)
If you’re looking for a copywriter who’s in it for the long haul and believes what you do matters, we should have a chat. Let me know what you want to achieve in the next five or ten years and we’ll see what we can come up with.
I look forward to working with you,
Paul
P.S. My favorite part of the week is Saturday morning, when I write your newsletter. My best ideas and advice are in there for free. And it comes with a mini course as a sign-up thank-you. Subscribe below…
